Meet, Cultivate Floral, Columbia Falls Newest Floral Shop
A refreshing new floral shop is in town, Cultivate Floral, dedicated to sustainability focused florists and farmers. Jesse and Kim are the co-owners of the new floral shop that opened in Columbia Falls this past Spring (May 2024). They had a vision to support local farmers, design and sell American grown flowers, and practice sustainable actions in the floral industry (like reusing vases). Both are passionate about starting their new business, friendly and energetic as soon as you meet them. Check out their new storefront in Columbia Falls, MT. They offer online ordering, in-store shopping, pick-up, and delivery for a small cost.
Importance of Small Business Branding
In today's digital age, strong branding is essential for small businesses aiming to stand out in competitive markets and connect meaningfully with their target audience. Effective branding goes beyond just a logo or color scheme; it encompasses the entire identity and personality of a business, conveying its values, mission, and unique selling propositions. Consistent and well-crafted branding builds trust and credibility with customers, making the business memorable and recognizable amidst the sea of competitors. It creates a cohesive experience across all touch points, from social media profiles to physical storefronts, fostering loyalty and encouraging repeat business.
Moreover, in the digital realm where online presence is crucial, strong branding can significantly enhance visibility and attract new customers who resonate with the business's story and offerings. Ultimately, by investing in thoughtful branding and compelling branding photos, small businesses not only differentiate themselves effectively but also pave the way for increased sales and sustainable growth in today's dynamic marketplace.
Branding Photo Ideas to Kickstart Your Session Planning
Creating compelling branding photos for small businesses involves capturing the essence of their brand identity and what makes them unique. Here are some unique ideas you can incorporate into a photo session for your small business:
1. Behind-the-Scenes Shots: Showcasing the process behind the product or service can humanize the brand. Capture candid moments of employees working, creating products, or interacting with customers. This can include shots of a chef preparing food in a restaurant kitchen, an artist working on a piece, or a team brainstorming in a creative space.
2. Product in Use: Instead of just photographing products on their own, show them being used in real-life scenarios. For example, a bakery could have photos of customers enjoying their pastries in a cozy café setting, or a clothing brand could show their apparel being worn in everyday situations.
3. Environmental Portraits: Take portraits of key employees or the business owner in their work environment. This could be a portrait of the chef in their restaurant kitchen, the designer in their studio surrounded by sketches, or the craftsman in their workshop with tools in hand. These portraits not only highlight the individual but also give context to their expertise.
4. Customer Testimonials: Incorporate the voice of satisfied customers into your branding photos. This could be done through subtle cues like a customer interacting with a product or more overtly through quotes displayed alongside images of happy clients. This adds a personal touch and builds trust.
5. Seasonal or Event-themed Photos: Tailor your photo sessions to reflect seasonal themes or upcoming events that are relevant to the business. For example, a small boutique could have photos showcasing their summer collection against a beach backdrop or a holiday-themed setup during festive seasons. This helps keep the content fresh and timely.
By focusing on these aspects, you not only create visually appealing images for your website but also tell a compelling story about the business and its offerings. Each of these ideas can be customized to fit the unique personality and branding goals of the small business.
Jesse, co-owner of Cultivate Floral
Kim, co-owner of Cultivate Floral
Let's Start Planning A Branding Session For Your Small Business
Love what you see here from Cultivate Floral's branding photography session? Let's create unique images for you to showcase of your business! After inquiring, we can discuss the ideal location, different ideas, and the perfect time to capture photos that really show what you and your business offer. Simply fill out the contact form on my website, I recommend doing this 4-5 months in advance to hear my current availability and pricing for the session. I love hearing about other small business and what they offer, I also enjoy showing off your business across my socials. Being a small business owner is such an incredible thing to do in today's world, let's show off your potential with a fun and unique photo session!
Check out some other small businesses I've worked with in the past!
